The Archery Trade Association has launched a rebrand, new vision and new mission statement with long-term goals for the growth of the industry to start its 2019 trade show in Louisville, USA.
“It was critical to mesh all aspects of the industry into a single logo,” said the organisation’s CEO and president Matt Kormann. “A year from now, everyone in our industry will know the ATA’s mission.”
The new statement defines the Archery Trade Association as existing to “inspire growth, increase participation and preserve the sports of archery and bowhunting”.
Founded in 1953 and previously called the Archery Manufacturers and Merchants Organization, the Archery Trade Association name was adopted in 2003.
It organises the annual ATA Trade Show each January, lobbies for legislative change, promotes archery at all levels, and runs education and outreach initiatives for its industry members and the public.
World Archery and the Archery Trade Association have an on-going agreement to collaborate on projects including content production, regional surveys and national federation development.
The 2019 ATA Show takes place on 10-12 January in Louisville, Kentucky, USA.