Drivers, start your engines for the…
*takes deep breath*
“Big Machine Vodka 400 at the Brickyard Powered by Florida Georgia Line.”
Or BMV400ATBPBFGL for short.
No, really! That’s the name of the race formerly known as the Brickyard 400, at least for the next three years.
Sponsorships for NASCAR races are nothing new.
How about the Advance Auto Parts Clash? Or the FireKeepers Casino 400? Or the 1000Bulbs.com 500? (Really.) And that’s just this year.
Last year, NASCAR had the Sports Clips Haircuts VFW 200, the Active Pest Control 200, the VisitMyrtleBeach.com 300, the Buck Up In Your Truck 225, and the My Bariatric Solutions 300.
Here’s the back story: Brickyard 400’s new name includes Florida Georgia Line
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This isn’t the first time the IMS NASCAR race has had a unique name. From 2012-2014, the race included the name of a war hero, who wouldn’t be announced until the week of the event. It was a worthy idea but, in the run up to the race, the name was the unwieldy: Crown Royal Presents the (War Hero) 400 at the Brickyard Powered by Big Machine Records.com.
Here’s a list of the race names since 2010, when it was just the Brickyard 400:
► 2011 Brickyard 400 presented by BigMachineRecords.com
► 2012 Crown Royal Presents the Curtiss Shaver 400 at the Brickyard Powered by Big Machine Records.com
► 2013 Crown Royal Presents the Samuel Deeds 400 at the Brickyard Powered by Big Machine Records.com
► 2014 Crown Royal Presents the John Wayne Walding 400 at the Brickyard Powered by BigMachineRecords.com
► 2015 Crown Royal Presents the Jeff Kyle 400 at The Brickyard
► 2016: Crown Royal presents the Combat Wounded Coalition 400 at the Brickyard
► 2017: Brantley Gilbert Big Machine Brickyard 400
IMS president Doug Boles notes the benefits of the cumbersome name.
Others…aren’t as convinced.
Follow sports producer Matthew VanTryon on Twitter @MVanTryon.