Sky Television may not get to broadcast the 2019 Rugby World Cup, it told the NZ Stock Exchange today.

Liam Messam and Sonny Bill Williams with the Webb Ellis Trophy after winning the Rugby World Cup Final. New Zealand All Blacks v Australia Wallabies, Twickenham Stadium, London, England. Saturday 31 October 2015. Copyright Photo: Andrew Cornaga / www.Photosport.nz

Liam Messam and Sonny Bill Williams with the Webb Ellis Trophy after winning the Rugby World Cup final.

Source: Photosport

The company informed the NZX it was told overnight that it is not the preferred bidder for rugby’s showpiece in Japan, where the All Blacks will attempt to win a third consecutive World Cup.

“We have been informed that negotiations are underway with the preferred party, and our bid remains in play should those negotiations fail,” the company said.

There has previously been speculation that streaming service Amazon may be bidding for the rights, and that Spark and TVNZ might put in a joint bid.

TVNZ and Spark both had no comment to make following this morning’s announcement by Sky.